Alice is the founder and owner of Fiitproject.

She is a Personal Trainer and holds a Certificate III & IV in Fitness, Crossfit Level 1 & Crossfit Level 2, Club Weightlifting Certificate 1 License / Sports Power Coach Level 1 Licence and Crossfit Kids Certification.  She is also an Opex Level 1 Coach in Program Design and a Yogafit Instructor.

Fitness has always been at the core of Alice's life. She played tennis, hockey and athletics at school. As an adult she balanced the demands of two kids, running several businesses with regular gym and yoga workouts. However it wasn't until she discovered Crossfit that a lifelong passion blossomed into a career.

She regards personal training as a partnership between client and trainer that will empower you to take control of your life and aspirations. Research shows that millions of people take up a fitness program each year but the vast majority fail to maintain the regime much less reach their goals.